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    Sustainability Strategy

    2025 Outlook: AI, money, and the end of sustainability as we knew it

    What the intersection of AI, investment trends, and regulation means for sustainability in 2025.

    Anastasia KuskovaAnastasia Kuskova CEO
    August 8, 2025 8 min read

    Quick answer

    AI, shifting investment flows and regulation are converging on sustainability teams at once. This page sets out what that intersection means for 2025 planning.

    Who this is for: Sustainability leaders and strategy teams planning the year ahead.

    Download the full Outlook report

    Sustainability teams spend most of their time on reporting cycles, data collection, and repetitive admin work, leaving as little as 10% for strategy and decision-making. Our Sustainability Outlook 2025 analysis explores why this imbalance matters and how leading teams are changing their approach to make sustainability a driver of business value.

    The sustainability time trap: how inefficient workflows kill strategy

    The data reveals a persistent imbalance in how sustainability teams spend their time:

    Less than 30% goes to strategy and business-driven tasks — pie chart showing 42% Reporting and disclosure, 25% Data collection and validation, 10% Strategy and analysis, 10% Internal lobbying, 8% Innovation and tools, 5% Admin

    Less than 30% goes to strategy and business-driven tasks

    These numbers explain why even high-profile teams struggle to influence core business decisions. The system they operate in simply doesn't leave them enough room.

    In this environment, sustainability is too often perceived as a compliance cost, and budgets follow that perception. Unless the function can prove direct business value, it will lose weight in strategic planning. Cutting the administrative load and freeing capacity for high-impact work has become one of the most urgent challenges for sustainability leaders.

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    The four forces redefining sustainability performance in 2025

    This imbalance is intensified by four external pressures that are reshaping corporate sustainability this year:

    1. Regulatory volatility

    New frameworks appear monthly (CSRD, CSDDD, CBAM), creating overlapping requirements across jurisdictions.

    2. Disclosure overload

    Overlapping frameworks and incompatible stakeholder requests.

    3. Budget scrutiny

    Resources only survive if tied to measurable business outcomes.

    4. AI adoption

    89% of enterprises are already using AI somewhere in the organisation (Deloitte 2025), raising the competitive bar for speed, accuracy, and insight.

    The combined effect is a sustainability function under constant pressure: required to meet rising demands with fewer resources, shorter timelines, and less certainty about what will be enforced.

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    All four forces, the data and the 2025 priorities in one report.

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    In this environment, teams that cannot show business impact and adapt their operating model will lose influence and budget to those that can.

    Making time for what matters: AI in sustainability teams

    Shifting from a reporting-heavy workload to strategic influence means redesigning how the function operates. Early adopters of technology-led operating models are reallocating their time toward activities that directly change business outcomes:

    Nearly 2× more time on strategy and business-driven tasks: from 28% to 61% — comparison pie charts

    Nearly 2× more time on strategy and business-driven tasks: from 28% to 61%

    This change is achieved by moving high-volume, rules-based processes to technology, and using AI to push the gains further. Operational results, aggregated from beSirius implementations across metals, mining, and industrial sectors:

    60–80% less time spent on repetitive processes

    €500K+ in annual savings for large multi-site operations and €150K–€250K for mid-size units

    Stakeholder requests handled in hours instead of days, avoiding delays and protecting revenue

    With this foundation, AI becomes the operating layer that links sustainability work directly to commercial decisions by surfacing insights, identifying risks, and enabling the function to match the speed of the business.

    From cost center to growth engine: the new sustainability model

    With this operational reset, sustainability is no longer just a compliance cost. It becomes a strategic capability tied to performance, risk, and resilience. The leaders are already using it to:

    Win bids through verified sustainable products

    Secure better financing through transparency

    Build supply chain resilience with live intelligence

    Connecting sustainability data directly to operational systems like procurement and finance turns ESG from an annual reporting exercise into a daily performance driver. See how a Sustainability knowledge base makes this operational.

    Your 2025 sustainability roadmap for impact and ROI

    The window for advantage is closing. Most enterprises already use AI somewhere, but sustainability teams that delay will fall behind on cost, speed, and influence.

    They also have the clearest path forward. The repetitive, manual tasks that consume their time today are exactly what AI can automate best. Eliminating this busywork is essential for sustainability professionals to remain strategically relevant.

    Sustainability Outlook 2025 - an analysis built from our work across metals, mining, and industrial sectors, combined with insights from sustainability professionals and leading market studies. It includes:

    A clear picture of the operational and market shifts redefining sustainability's role

    A breakdown of how leading teams are restructuring for measurable value

    A practical roadmap for embedding AI into sustainability function, turning efficiency gains into strategic advantage and ROI

    Ready when you are

    From cost center to growth engine

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    Anastasia Kuskova

    About the author

    Anastasia Kuskova

    CEO & Co-founder

    Anastasia Kuskova is the CEO and co-founder of beSirius and a recognised thought leader in sustainability technology for metals and mining value chains. Previously the Chief Sustainability Officer at ERG, a $10bn global mining company, she led the company’s ESG transformation and experienced firsthand the limits of legacy sustainability systems in global operations. She is a co-developer of Re|Source, the battery traceability platform backed by Glencore and Tesla, and a contributor to the World Economic Forum’s Mining & Metals Platform. Anastasia was named one of the 100 Global Inspirational Women in Mining and led beSirius to win the COP29 Sustainable Innovation Challenge.

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